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Strategyintermediate

How to Think Like a Content Director

Develop the strategic mindset to plan, create, and lead content that drives real results

6 hours11 lessonsCertificate of completionLifetime access

What You'll Learn

Think strategically about content rather than reactively
Build a content strategy aligned with business goals
Create and manage a content calendar with purpose
Brief and direct video shoots like a professional
Analyse content performance and iterate intelligently
How to Think Like a Content Director
A$397A$647Save A$250
  • Instant access after purchase
  • Watch on any device
  • Lifetime access
  • Downloadable course workbook
  • Certificate on completion

About This Course

Great content doesn't happen by accident — it's directed. In this course, Deana shares the strategic frameworks she uses when directing content for premium brands. You'll learn to think at a higher level: how to plan content that serves a purpose, how to brief creatives, how to build content calendars that actually work, and how to measure what matters. This is the course for business owners who are tired of creating content that goes nowhere.

Course Curriculum

11 lessons · 6 hours total · 1 free preview

Requirements

  • Some experience creating content for business
  • A business or brand to apply the frameworks to

Your Instructor

D
Deana Durisic
Founder, Artemis Creative

Ex-stuntwoman, professional salsa dancer, and 20-year film industry veteran. Deana brings real-world performance expertise to every lesson.